Who is HipDriver

Established by the the World Rally Championship (WRC) rally driver Andreas Mikkelsen and his brother Nicolai Prydz in Oslo, Norway in September 2013 with its development subsidiary opening in May 2015 in Marbella, Spain.

Andreas, who ranked No. 3 in the world for the past 3 years, participated in The FIA Institute Young Driver Excellence Academy, a program founded by the FIA Institute for Motor Sport Safety and Sustainability to develop young driver talents.

Andreas Mikkelsen-Respect the Highway Code-HipDriver

During the FIA program, Andreas was reflecting on his own learning process. Knowing that road accidents are the single biggest killer of 15-24 year olds in the OECD (Convention on the Organisation for Economic Co-operation and Development) countries (ERSO 2006), he thought about the advanced equipment in his rally car. This advanced technology allows his team to track and make real-time analysis on his driving performance based on data sent through telematics devices in his car. This way the team could give him accurate and constructive feedback on his driving style.

He thought about the advantages young drivers would get by receiving the same type of feedback. This would allow them to monitor their driving habits and receive advice with which they could improve their own driving skills.


Nicolai PrydzCEO and Board member

19 years ‘ experience within the IT industry. Founder of CoTech and Participant.com. Co-founder of Partnership for Change. Founder of Aung San Suu Kyi the World Freedom Fund. B.Sc. from the University of St Andrews.

Marc BaileyDirector of Business Development

An IT Consultant and Engineer with over 10 years International Experience within Business Development.

Sean JonesHead of UK Operations

More than 10 years experience of business development and technical support within the telematics industry. 10 plus years in embedded hardware and software.


Andreas MikkelsenCo-Founder and Board Member

Professional World Rally Championship driver. Ranked 3rd in the world in 2014, 2015 & 2016.
IRC Champion in 2011 & 2012.

Niels Røine | Board Member

The Advisory Board

Ronald S. Posner | Finance | Venture | Software

Ceo of eChinaCash. Leader in the Consolidation of Software, IT, and Internet Business for 30 years. Extensive Network in VC & PE Industry. Former CEO of Peter Norton Computing and Symantec. MBA from Harvard Business School.

Tor Jakob RamsoyExpert in Big Data Analitycs & Telecom

13 years as a senior partner & global leader of McKinsey Technology in Global Energy and Material sector. Previously the Leader of McKinsey global service line in Big Data and Advance Analytics. Partner that Accenture for 5 years. MSC from MIT and BA from Norwegian School of Management.

Trond Riiber KnudsenDigital Media Services

Owner and CEO of TRK Group. Led McKinsey’s Marketing Practice globally for a decade. Led Client services to 10 of McKinsey’s largest global clients within Tech, Media and Retail. MSC from NTNU. Fulbright Scholar at Harvard Business School.

Lars Erik GronntunPR & Strategy

President and Chairman, Hill Knowlton & Strategies, the EMEA Region. Founder of Gambit Hill & Knowlton. Advisor to leading international industrial conglomerates. Specialist in strategic communication on international level. Bachelor’s in Computer Sciences Engineering and a Master’s in Business Administration from Maastricht School of Management.